Many moons ago I was a student journalist and got poached (headhunted?) by a Feature Editor on The Daily Telegraph from my Manchester student magazine to help them create a Student Extra freebie to give out in Universities for free (to combat the problem of an aging readership).
I spent a couple of very happy weeks in London. The first thing I was told by a journalist there was "never let the truth get in the way of a good story", something I always remember whenever I read anything in the media. This, however, is slightly different because it's all true! And very nice PR for a business that I am very proud of (that's right, TopSkips.com). If you would like to read the article online (where, thankfully, there was obviously no space for my picture), just go here.
Comments (2)
Nice PR. Will recommend you to readers of our blog. Well Done!!
Posted by All Seasons Gardener | May 23, 2007 12:50 PM
Posted on May 23, 2007 12:50
Hi Mark,
I found your site via the Telegraph article and would just like to congratulate you on a job well done.
The site simply ticks every box that online marketers are calling for everywhere: by providing information of value in an open format you build trust and engage with your audience, which in turn drives more sales.
Just one question - in the article you mention that you can measure the ROI of your online marketing to the last penny. I was just wondering whether this is a general observation or if you can actually gauge in figures how the time you spend on the blog, magazine and newsletter leads to increased sales?
The hurdle holding back more businesses adopting your strategy seems to be the lack of recognised metrics, so your insight would be most helpful.
Again, I think your site is an excellent case study in effective online marketing and I'll be posting about it this week.
Matt.
Posted by Matt Ambrose | May 23, 2007 11:51 AM
Posted on May 23, 2007 11:51